California Privacy Disclosure
Last updated: August 30, 2021
Annual Data Requests.
The following contains statistics about consumer data requests received from consumers located in the United States from January 1, 2020 through December 31, 2020 and will be updated on an annual basis:
|Number received||Number Complied with (in whole or in part)||Number denied*||Average number of days to respond|
|Opt-out of Sale Requests||N/A (we did not “sell” personal information)|
*Access and deletion requests are denied when we are unable to verify the identity of the requestor. Due to the pseudonymous nature of the data we collect on the Platform, we were unable to verify that the consumers who made access and deletion requests were tied to any identifiers in our records, and therefore denied the requests. In instances where we are unable to verify a requestor, we direct them to other choices they may make with respect to the data that may have been collected and used for showing ads, including The Trade Desk's opt-out located at http://www.adservr.org . Opting out causes the data associated with the consumer's device on our Platform to be deleted or disassociated from their device.
THE DATA THE PLATFORM COLLECTS AND PROCESSES
); (ii) the categories of sources from which the personal information is collected (see
HOW THE PLATFORM COLLECTS DATA
); (iii) the business or commercial purpose for collecting or selling personal information (see
THE PURPOSES FOR WHICH THE PLATFORM PROCESSES DATA
); and (iv) the categories of personal information, if any, that we have disclosed for a business purpose or sold to third parties in the preceding twelve (12) months and, for each of these categories of personal information, the categories of third parties to whom the information was disclosed or sold (see
SHARING AND TRANSFER
for more information).
Do Not Sell My Personal Information. Under CCPA, California consumers have the right to opt-out of the sale of their personal information. To provide our services on our Platform, we may sell personal information as defined by the CCPA. If you would like to opt-out of such sales, please visit http://www.adsrvr.org . TD does not have actual knowledge that we sell personal information of minors under the age of sixteen (16).